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Privacy Policy

Last updated: 16 January 2026

This Privacy Policy explains how The Endurance Lab ("we", "us", "our") collects, uses, and protects your personal data when you use our website.


1. What Data We Collect

  • Account data (if you register/log in): email and authentication-related details.
  • Order & delivery data: name, email, phone number, address, and order contents.
  • Payment data: payments are processed by Stripe — we do not store your card details.
  • Newsletter subscriptions: email address only (if you subscribe).
  • Contact enquiries: name, email, and message content.
  • Technical data: basic analytics/log data (e.g., IP address and browser/device data) for security and performance.

2. How We Use Your Data

  • To create and manage user accounts.
  • To process orders and provide delivery updates.
  • To respond to customer enquiries and support requests.
  • To send newsletter emails (only if you opt in).
  • To improve site performance, security, and user experience.

3. Payments (Stripe)

We use Stripe to securely process payments. Your card/payment details are handled directly by Stripe and are not stored on our servers. Stripe may process personal data in accordance with their own privacy policy.

4. Cookies

We use cookies and similar technologies to support site functionality (such as keeping you logged in and storing cart sessions). You can control cookies through your browser settings.

5. Data Storage & Third Parties

We may use third-party providers to operate this website and deliver key services:

  • Stripe for payment processing.
  • Gmail (SMTP) for sending transactional emails and contact form messages.
  • AWS S3 for hosting static/media files in production (if configured).
  • Cloudinary for media hosting (if configured).
  • Heroku for application hosting (if deployed there).

6. Data Retention

We keep personal data only as long as necessary to operate the website, fulfil orders, comply with legal obligations, and resolve disputes. Newsletter subscribers can unsubscribe at any time.

7. Your Rights

Depending on your location, you may have rights to access, correct, or delete your personal data. You can request changes by contacting us.

8. Contact

For privacy-related questions or requests, contact us via the Contact Page.


This policy is provided for educational/project purposes and should be reviewed for legal compliance before use in a commercial environment.